Open Lesson 1 Workbook

Lesson 2: Your Unique Positioning

2.1     The Foundation of a Destination Business - Key Objectives

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2.2     Mastering the Critical First Sentence - Key Objectives

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Open Lesson 2 Workbook

Lesson 3:  Your Leadership Responsibility

3.1     Your Leadership Responsibility - Key Objectives

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3.2     How to Find More Productive Hours in Your Week - Key Objectives

Watch this webinar with Laura Vanderkam

3.3     SUPPLEMENT:  Creating and Sustaining Motivation - Key Objectives

Watch this webinar with Andy Core

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Open Lesson 4 Workbook

Open Lesson 5 Workbook

Lesson 6:  Create a Customer-Focused Business

6.1     Creating a Customer-Focused Business - Key Objectives

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6.2     Tools to Provide Amazing Customer Service - Key Objectives

Watch this webinar with Shep Hyken

6.3     SUPPLEMENT:  Creating a Customer-Focused Company - Key Objectives

Watch this supplemental webinar with Howard Hyden

Lesson 7:  Marketing Your Destination Business

7.1     Marketing Your Destination Business - Key Objectives

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7.2     Loving the On-Line and Off-Line Complainers - Key Objectives

Watch this webinar with Jay Baer

7.3     SUPPLEMENT:  Telling Your Story to Grow Business - Key Objectives

Watch this supplemental webinar with Bernadette Jiwa

Open Lesson 7 Workbook

Lesson 8:  Collective Marketing

​8.1     Collective Marketing - Key Objectives

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