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Making the Ordinary Extraordinary Again
Are there aspects of your business that are extraordinary, but you no longer tell the story because you think everybody already knows about it? If so,…
27 Pieces of Advice to Make You Better
27 ways to savor life’s joys, including cruciferous vegetables and salmon
The Power and Popularity of Being Small
Why is it that so many Mom and Pop independent businesses don’t capitalize on their own uniqueness, their one-of-a-kind history, their distinctive p…
Winter Weather Marketing Tactics Designed to Lure Customers In
How do you lure customers into your business when the weather is so cold and awful? You must go back to the three core drivers of a consumer’s emot…