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current stories
The 4 Biggest Lies Customers Tell You
Most of you who own a business know this, but customers lie. They lie a lot. Most don’t do it in a spiteful way, but from the time they’re walking...
Quit Killing Your Business: Preserve Your Profit Margin
I’m not very good sitting in an audience. Sitting’s not my thing. But I’m especially bad at sitting still when there’s a business consultant on...
Can Your Business Change its Course like an Aircraft Carrier?
“No matter how far you have gone on a wrong road, turn back.” Turkish proverb Let me tell you a story that a friend of mine, a retired Navy...
The Dangers of Using 5-Legged Cow Marketing
While you’re contemplating the title of this post, let me tell you a quick story. When I was 22 years old, I drove from Colorado to Connecticut to...
